Gaviti | Vanane Borian

Overview

An automated receivables collection platform, Gaviti accelerates cash flow and improves Days Sales Outstanding. The startup’s mission is to revolutionize the collections industry. In essence the Gaviti platform streamlines the collections process and accelerates cash flow.

The Challenge

When we initiated work with Gaviti, their messaging and graphical language needed tailoring to convey an easy-to-use platform instead of the cumbersome and overwhelming brand look and feel they started with. The goal was to create a brand that illustrated a user-friendly, simple interface for receivables collection.

The Outcome

For Gaviti, we focused on a simple and straightforward graphical language that resulted in high engagement. All additional marketing assets including ebooks, presentations, one pagers, data sheets and more followed with the same theme, light, easy to understand and digest, thus leading to improved conversion and the support of long term business goals for the company.